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Keeping Brands On-Trend & Culturally Relevant


A New York City-based agency dedicated to keeping brands & businesses on-trend and culturally relevant to today’s hard-to-reach consumers: Gen Y/Millennials, Gen X, Boomers

We specialize in directional research, experiential immersions, and custom presentations that help businesses better understand their consumers and anticipate future trends.

Over the last 20 years we have pioneered the use of many non-traditional and ethnographic approaches that yield rich insights while also providing our client partners with first-hand exposure to their consumers’ world.



ABOUT IRMA ZANDL
Founder & President


Irma has been acknowledged as one of America's foremost experts on trends. Conducting on-going work with industry experts and tastemakers as well as planning and coordinating client scouting trips and scene immersions allows her to anticipate emerging trends and early shifts in consumer behavior.

With her newest venture as Blogger-In-Chief of Zandlicious.com, Irma explores what’s cool, fabulous and trending in her world particularly in hospitality, art and culture.

She lives and works on the Lower East Side and can frequently be seen tooling around the neighborhood on Citibike (her preferred mode of transportation). Irma is also well known for covering the restaurant scene and for hosting monthly social gatherings and dinners at Rivington Loft.

She’s also very active in the contemporary art world, having become involved early on with the street art movement through Aaron Rose’s Alleged Gallery. Her collection includes works by Margaret Kilgallen, Mark Gonzales, Chris Johanson, Thomas Campbell, Cost Revs, Swoon, Shepard Fairey and Ryan Humphrey, among others.



The Rivington Loft
Irma's Live/Work Space


In 2010, after having lived in the loft for a number of years, I started to plan a major update to make the space more reflective of my needs for a live/work space. Jamie Dwyer had introduced me to his friend, Kate Thatcher, a young architect from Yale and her architect partner, Phil Ward. They reconfigured the space for me and all I can say is: PERFECTION! Rivington Loft perfectly suits my lifestyle, my temperament and my work needs.

One of the most fabulous aspects of The Rivington Loft is its amazing location! Everything I love about NYC is within a 5 minute walk – Whole Foods, Chinatown, my Gym, favorite restaurants and bars.


Current recommendations: Narcissa at The Standard EV, Gato, Uncle Boons, Temple Bar

Image (bottom) of the Rivington Loft by Magda Biernat, www.magdabiernat.com

Kate Thatcher & Phil Ward, TWINstudio Architects, www.twinstudio.com