Consumer Insights & Trends

The Zandl Group is a New York-based consumer research agency specializing in directional and experiential research to help businesses better understand their consumer and anticipate future trends.

Over the last 20 years we have pioneered the use of many non-traditional and ethnographic research approaches that yield rich consumer insights while also providing clients with first-hand exposure to their consumers’ world.  Our consumer-centric approach is dedicated to keeping brands on-trend and culturally relevant to today’s hard to reach consumer, from Generation Y/Millennials to Generation X and Boomers.

We work with an extensive network of creative, trend-forward people to work with us on an as-needed project basis. Our connections include cultural observers and insiders/experts with backgrounds in:

- the arts
- academia
- blogging
- tech
- entertainment
- food and beverage (including chefs, urban farmers, foodies)
- nightlife (including chefs, bartenders, promoters, event planners and stylists)