A New York City-based agency dedicated to keeping brands & businesses on-trend and culturally relevant to today’s hard-to-reach consumers: Gen Y/Millennials, Gen X, Boomers
 Over the last 20 years we have pioneered the use of many non-traditional and ethnographic approaches that yield rich insights while also providing our client partners with first-hand exposure to their consumers’ world. |
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ABOUT IRMA ZANDL
Founder & President
| Irma has been acknowledged as one of America's foremost experts on trends, marketing innovation and consumer insights. Conducting on-going work with industry experts and tastemakers as well as planning and coordinating client scouting trips and scene immersions allows her to anticipate emerging trends and early shifts in consumer behavior. Irma is very excited about her newest project: Custom In-House Trend Blogs. She works directly with each Blog client to provide relevant daily updates, monthly recaps and on-site trend presentations specifically tailored to the needs of that business partner. The blogs are proving to be the ultimate in customization, relevancy and actionability. She lives and works on The Lower East Side, loves biking, checking out new restaurants and bars, exploring up-and-coming neighborhoods and entertaining at her newly renovated live/work space, The Rivington Loft (see below). |  |
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Irma on Twitter:
The Rivington Loft
by Irma Zandl
After months of looking for a loft space on the LES and Soho in 1990 and feeling totally priced out of the market, I saw an ad in the New York Times for a space off the Bowery and it was really a last desperate attempt to buy something. I went to the see loft the following morning and fell in love with the space, the light, the owner – everything was perfect and I offered to buy it within 5 minutes of entering the apartment. Such a great vibe in the building and especially in this space – I had to have it.In 2010, I started to plan a major update to the loft to make it more reflective of my needs for a live/work space. Jamie Dwyer had introduced me to his friend, Kate Thatcher, a young architect from Yale and her architect partner, Phil Ward. They reconfigured the space for me and all I can say is: PERFECTION! Rivington Loft perfectly suits my lifestyle, my temperament and my work needs.
Another fabulous aspect of The Rivington Loft is the amazing location! Everything I love about NYC is within a 5 minute walk – from Whole Foods to Chinatown to Delicatessen to the YMCA Gym to Acme Restaurant and The Daily for cocktails.
Images of the Rivington Loft by Magda Biernat, www .magdabiernat.com
Kate Thatcher & Phil Ward, TWINstudio Architects, www.twinstudio.com
