Scouting, Patterning & Scene Immersions

Provide client teams with first-hand exposure to emerging consumer and lifestyle trends

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The excursions are customized to our client partners’ needs and include: Pre-search & Planning Tapping into our network of experts and directional consumers as well as mining blogs and other online sources for the most forward-looking developments Experiential Activities Private meetings and interviews with relevant experts/insiders Retail/Market Immersions Itineraries are developed to provide first-hand exposure to directional stores, markets, restaurants, and other new venues. Immersions are often documented by a videographer or photographer to provide a visual record. When appropriate, we also engage resident experts and/or “cultural translators” to provide context and further dimensionalize the scene for us (e.g. skate pro, museum curator, nightlife promoter, chef). Key addition to successful ideation and strategy sessions. Especially effective for cross-functional, high-level team members.