Accurate, actionable trend forecasting is essential for all businesses.

To keep you on the forefront of emerging or evolving trends, our ongoing trend explorations synthesize our proprietary qualitative research with secondary (qualitative & quantitative) research. Our expertise in trends across many different categories and industries provides valuable context and validation for potential new business opportunities.

Our resources for trend exploration include:

-Our Trend Tracking Reports (Gen Y)
-Our Online Panel of Thought Leaders (our proprietary panel of progressive young adult/Generation Y consumers, recruited for their perceptivity and conceptual abilities)
-Our ethnographic immersions
-Expert roundtables
- Well-grounded secondary data (e.g. Pew)
-Media scans (monitoring blogs, print, TV, etc.)
-Google Insights/Keyword search

We provide on-going tracking of Top Trends as well as the latest buzz in the following areas:

Entertainment & Media
- Pop culture
- Advertising
- Promotions
- Film/TV
- Music
- Home entertainment

Technology
- Gaming
- Social networking
- New media
- Gadgets
- Online marketing
- Blogs

Lifestyle
- Green
- Cars
- Nightlife
- Events

Food/Beverage
- Mixology
- Local/organic
- Urban farming
- Portions/calories
- Beer/wine
- Restaurant/menus

Arts/Culture/Design
- Design and graphics
- Trend forward cities and markets
- Interior design
- Packaging
- Emerging artists
- Architecture
- Art world
- Street art culture

Clothing/Fashion
- Accessories
- HBA
- Retail/Shopping

DELIVERABLES:

We bring trend research and consumer insights to life in highly visual reports, DVDs, videos, presentations and workshops.

For more information on trend workshops see CONSULTING.

For the hottest trends and the latest buzz, check our blog Zandland.com to see what’s getting our attention in design, art, tech, advertising, music, food, nightlife and more.