A New York City-based agency dedicated to keeping brands & businesses on-trend and culturally relevant to today’s hard-to-reach consumers: Gen Y/Millennials, Gen X, Boomers
Over the last 20 years we have pioneered the use of many non-traditional and ethnographic approaches that yield rich insights while also providing our client partners with first-hand exposure to their consumers’ world.
ABOUT IRMA ZANDL
Founder & President
|Irma has been acknowledged as one of America's foremost experts on trends, marketing innovation and consumer insights. Conducting on-going work with industry experts and tastemakers as well as planning and coordinating client scouting trips and scene immersions allows her to anticipate emerging trends and early shifts in consumer behavior.|
Irma is very excited about her newest project: Custom In-House Trend Blogs. She works directly with each Blog client to provide relevant daily updates, monthly recaps and on-site trend presentations specifically tailored to the needs of that business partner. The blogs are proving to be the ultimate in customization, relevancy and actionability.
Irma on Twitter: